![]() By being a part of bedtime stories and goodnight hugs, celebrating an untold number of birthdays and birthday parties, and commemorating countless graduations, new babies, weddings, and vacations, Build-A-Bear has been there for a multitude of memorable moments. ![]() Louis, Build-A-Bear has been stitched into the fabric of the lives of many. Since the first classic teddy bear was stuffed in a mall in St. Originally conceived as a place for children to create their own special teddy bear with a step-by-step process including its now iconic Heart Ceremony, Build-A-Bear has become a multi-generational, multi-dimensional brand appealing to diverse consumer demographics. ![]()
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